Poster; Enjoy your summer picnic, by Victoria Davidson, 1960
Simple name : Poster
Date : 1960
Collection : Posters
Object location : Acton Depot
Reference number : 1983/4/7158
Size : H 1016mm, W 635mm
Print code : 160/27M/2700
Publisher : London Transport : 1960
Printer : McCorquodale & Company Ltd : 1960
Descriptive size : Double royal
Content text : Enjoy Your Summer Choose your day, pack a large lunch, and set out into the country. A Green Rover Ticket will give you the freedom of the road, to stop where the fancy takes you or to explore your choice of 200 routes. The more energetic should equip themselves with a copy of Country Walks and follow one of the 20 pleasant rambles, described in detail, and charted on an Ordnance Survey map. Green Rovers ...Country Walks...
Title : Enjoy your summer picnic
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Record completeness :
Record 85% complete

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Country walks were marketed as a healthy antidote to a week spent in an office or factory. Longer distance 'rambling' became particularly popular during the interwar years. Many of the posters shown here promote country walks booklets. These included maps and details of rural paths reached by public transport. 'Circular tours' allowed walkers to alight at one stop and rejoin the train or bus further along the route.
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Double royal : Double royal has been the standard poster size used by the Underground since 1908. This 40 x 25 inch format has been used almost exclusively by railway companies.
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